Hi! I’m Jess, founder of Northern Perennial // Social & Shop. After 7.5 years leading a multi-million-dollar e-commerce website and 10 years as a digital merchant—including a Fortune 500 company—I’m now pursuing a full-time startup helping local businesses grow online.

Along the way, I’ve been creating content for my passion project, @ilovethisstate, all while balancing full-time work. I know firsthand what it takes to grow a brand online and genuinely connect with your audience.

As a Minneapolis local for 13 years, mom of two young kids, and wife of a golf fanatic, I understand the value of community, connection, and supporting small businesses. Northern Perennial was born from my love of helping local businesses thrive online—through social media strategy, content creation, and e-commerce management—without the need for a full-time hire.

I’m hands-on, flexible, and committed to helping your brand grow while saving you time. Whether you need support with social media, your online store, or both, I make it easy, effective, and personal.